Super Pac Home | History of the Super PAC | Our Approach
Hard political evidence exists that a strategy of supporting investments in children can make the difference between winning and losing elections. The reason for the issue’s potency is clear: voters of all stripes overwhelmingly support creating learning opportunities for children, protecting children, and providing them with comprehensive health coverage. National and state polls commissioned by Vote Kids and a separate but related organization all show the same pattern.
- Want more investments in children;
- Think that the needs of kids are routinely elbowed aside by stronger forces;
- Have little idea where their elected officials stand on kid’s issues;
- Have little understanding of the substantial role the federal government plays in funding children’s programs;
- Will vote for politicians who they think support kids, and
- Will vote against those who they think are unkind to kids.
We believe it is essential to declare an affirmative, optimistic, research-driven message to “persuadable” voters that:
- Investing in proven children’s programs is the smart and cost-efficient thing to do. It makes the U.S. stronger as we compete in a global economy, provides us with the young people needed to participate in our armed forces, and it helps support an aging population, and
- It’s the right thing to do.
In addition, we must also:
- Make sure those with unfriendly votes against children don’t get a free pass. It’s important to make the connection that 60% to 80% of public funds for children, other than for education, comes from Washington and are in the domain of their federal delegation.